Welcome back to our ongoing case study series here at RED Marketing!
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Read more about VHS here
The Virtual High School is a fully digital school of mastery built specifically for South African students to support educational outcomes, learning accessibility and personalisation through technology.
The Virtual High School is South Africa’s first wholly asynchronous Virtual School made to ensure all students, from all backgrounds, can access affordable and self-directed flexible education.
VHS launched in January 2023 in order to offer a new solution to how online high schools teach the curriculum.
The challenges were to:
One month of PR resulted in features in the following publications:
PRINT:
Sunday Times (92 021) R250 000
Saturday Star (8 263) R31 311
Weekend Argus (12 245) R90 600
Sunday Tribune (18 632) R88 400
Independent on Saturday (12 591) R28 128
DIGITAL:
Times Live (100 000) R60
TOTAL REACH: 293 752 PEOPLE
TOTAL AVE: R572 439.00
If you are looking to run a successful corporate PR Campaign, read more about our Public Relations services here