You’re scrolling through Facebook and suddenly, a slick ad pops up offering an exclusive deal. Without even breaking a sweat, you fill out a quick form right there in the app. Voilà – your interest is captured, and the business has a hot new lead. That’s the power of Facebook lead ads in action.
If you’re wondering how to use Facebook lead ads to create a seamless experience like this and generate valuable leads for your business, you’re in the right place. These ads are designed to make lead generation as effortless as a swipe and click. Stick around as we explore how to use Facebook lead ads like a pro, with some insights and best practices to help you turn those clicks into conversions.
The Facebook lead ad advantage
Chances are, you’ve seen ads asking for your details before – those that push you to a landing page where you fill out your info for a reward. Unlike traditional lead ads that send users on a detour from an ad to a landing page, Facebook lead ads keep it all in one place. They feature an Instant Form that lets users share their details directly within the app, without ever having to leave Facebook. This means you capture leads faster and with less effort from your audience.
Why’s this important? Because it reduces the friction in the lead process. Instead of losing potential leads who are put off by lengthy forms and extra clicks, Facebook lead ads streamline everything. Users can sign up for offers, join your email list or get more info – all while scrolling through their News Feed or Messenger. Plus, Facebook auto-fills the form with their contact details, making the process as easy as clicking “submit”.
If you’re looking to simplify lead collection and boost your conversions, mastering how to use Facebook lead ads is a game changer.
Why Facebook lead ads boost conversions
So, why should you jump on the Facebook lead ads train? Here’s the scoop:
Less friction
With Facebook lead ads, users can submit their information right within the app, without being redirected to another page. This streamlined process means less effort for your potential leads and a higher chance of capturing their details. Plus, their info is auto-filled, making it even easier for them to click “submit”.
Mobile-friendly
As mobile devices become the go-to for online activity, it’s crucial that your ads are optimised for mobile. Facebook lead ads are designed to be easily viewed and interacted with on smartphones and tablets, ensuring that you don’t miss out on leads who are on the go.
Fast data with less effort
No need for a separate landing page or complex conversion paths. Facebook lead ads allow you to gather names, phone numbers and emails quickly and efficiently. Integrate with your CRM to analyse data and take immediate action, all without breaking a sweat.
More targeted
Utilise Facebook’s robust targeting options – based on interests, demographics and geography – to reach your ideal audience. The detailed information you collect can be used to create more focused and effective ad campaigns in the future.
Nurturing leads
While Facebook lead ads make capturing information a breeze, it’s essential to ensure lead quality. Implement marketing automation and use your CRM to qualify and nurture leads. For instance, set up double opt-in processes for email lists or webinars, and automate follow-up with confirmation emails. This way, you can filter out unengaged leads and focus on those who are genuinely interested.
By minimising the barriers to entry, Facebook lead ads help you gather leads faster. But remember, once you’ve got their info, it’s up to you to deliver value and keep them engaged.
Best practices for running a Facebook lead ads campaign
Now that you’re familiar with how to use Facebook lead ads, let’s explore some best practices to make your lead ad campaign truly shine.
Craft an irresistible ad
Even with the ease of Facebook lead ads, your ad needs to stand out to be effective. Don’t skimp on the fundamentals of ad creation. A scroll-stopping ad is crucial for catching attention and driving engagement. Start with a compelling introduction that clearly communicates what your business offers and what users can expect when they fill out your Instant Form.
Optimise with prefill and multiple-choice questions
Simplify the process for your leads by using prefill options, which automatically populate answers based on the information Facebook already has. Adding multiple choice questions can also help you better qualify leads. For instance, you might ask about their purchasing timeline or preferred services. However, keep your form streamlined – avoid overwhelming users with too many questions. Focus on collecting essential information to maintain a smooth user experience.
Limit short answer questions
Long forms with open-ended questions can deter potential leads. Reduce friction by minimising short answer questions and replacing them with multiple choice options where possible. This makes the form quicker and easier to complete, increasing the likelihood of submission.
Offer valuable incentives
To boost form submissions, provide a tempting incentive. Whether it’s a discount code or an entry into a giveaway, a valuable reward can entice users to fill out your form. Test different incentives to see which one resonates best with your audience.
Test form length
To optimise your lead ad’s performance, run A/B tests comparing different form lengths. Measure metrics like completion rates and cost per lead to determine the most effective form length for your campaign goals.
Create an engaging completion screen
Don’t let your Instant Form submissions be a dead end. Design a completion screen that encourages further action, such as visiting your Facebook Page, exploring your website or checking out additional content relevant to your audience.
By incorporating these best practices, you can make the most of Facebook lead ads and enhance your lead generation efforts.
Let’s turn those leads into customers!
At RED Marketing, we specialise in creating high-impact Facebook lead ad campaigns that deliver results. If you’re eager to optimise your lead generation but need a hand getting started, our team is here to help.
