RED MARKETING’S 360° APPROACH FOR
DR EVA SIOLO’S ONLINE GLOW-UP
In the highly competitive and regulated medical industry, establishing a standout online presence is no small feat.
This case study explores how we at RED Marketing, an award winning digital marketing agency in London and South Africa, used a dynamic mix of SEO and social media strategies to elevate plastic surgeon Dr Eva Siolo’s online presence.
THE CLIENT
Dr Eva Siolo’s practice is Johannesburg’s premier destination for skin, face and body treatments, located in Morningside, Sandton. Led by the esteemed plastic surgeon Dr Eva, the practice boasts a team of dedicated cosmetic professionals who offer a customised and unique approach to both surgical and non-surgical treatments.
With unparalleled state-of-the-art technology and individualised care, Dr Eva’s practice is renowned for delivering top-tier services. However, they faced a familiar challenge: cutting through the digital noise to connect with their target audience and outshine bigger, more established competitors.
THE CHALLENGE
Limited social media presence and ageing website Dr Eva’s practice struggled with a minimal social media presence and an outdated website. This made it challenging to engage potential patients and stand out in a competitive digital landscape.
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